You’re invited to a friend’s party. A lot is promised. Good food, good music, good people. You bought the ‘sell’, sprinkle some fragrance, and make your way to the party. As you knock on the door eagerly awaiting all that was promised, your friend welcomes you with an uninterested “hey”, and then heads out.
The month long anticipation for what was supposed to be a fantastic evening is humbled by an unenthusiastic, discouraging welcome.
Don’t be that “friend” when it comes to producing your own welcome greeting to a new customer. After all, first impressions are extremely important in order to hook a customer’s interest.
So, with that in mind, here are seven tips you should consider when writing your welcome email:
1. Write a Friendly Greeting
This is probably the first personal communication you’ll be making with your new customer or client. Therefore, be sure to be keep it friendly and engaging. Begin the email with greetings like “Thank you” or “Congratulations”. The former is a means to instantly show your gratitude for the customer buying your product and the latter is to show them that you not only care, but believe that they have done a “good thing” by using your service.
Coming across as a reliable and friendly company goes a long way in trying to secure the customer’s service for the future. Although there’s no right or wrong way to write an introductory email, just be sure that it’s conversational and fits your company’s voice.
2. Remind Customers of Your Perks
Remind the customer or client of the reason why they made such a good choice in selecting your service. List the perks, deals and services that you have to offer and explain to your subscribers how joining the email list is going to benefit them.
3. Be Bold and Beautiful
If you’re thinking about writing five paragraphs in Times New Roman with no added anything, think again! You’re a professional company, join the big boys and think big. Make your welcome email bright and engaging.
Use necessary pictures to exemplify any listed offers and fill that welcome letter with enticing, appropriate color. Don’t overdo anything, but just be sure it’s not too bland either.
Above all, look relevant and professional. One way of “measuring your appearance” is to sift through all the welcome emails you may have received from various prominent companies. How do their welcome emails look? Do certain industries have a specific style? For example, you may want to note that a clothes retailer differs from a marketing agency in terms of visuals and font.
Once you get an idea of what works, insert your own stamp on the design so that you stand out from the crowd.
4. Include an Enticing Deal
Opening with a deal will entice your customer. You’ll find a lot of retailers will often have something similar to this:
“Welcome to “SHOP X”; take 15% off your next purchase.”
This puts the onus on the customer and makes them aware that they “must” purchase or use a service by a certain date. Keep them in your circle!
5. Write a Specific Call-to-Action
Have a clear call-to-action within your welcome email. Don’t just lead the horse to water – make it drink! If you’re offering a certain product or service, your subscriber needs to know what to do next in order to benefit from the offer: make them “Click here” or “Enter here.”
If your welcome letter does not have a specific offer, insert a “Shop now” or “Learn more” link so that the customer can be directed to the right landing page.
6. Include Links to All Your Social Media
If you want your business to be taken seriously, you’ve got to get social.
Including links to your social media sites is a key component in an effective welcome email. Fuel their engagement by sharing your Facebook, Twitter, or Instagram page. This has the potential of creating a snowball effect as “friends and followers” of your customer’s social media page may also show interest in your service.
7. Don’t Forget the Smartphone Owners
It is vital that your welcome email not only looks good on a mobile device, but works well too. According to Business 2 Community, Adobe’s Digital Publishing Report identified that 79% of smartphone owners use their device for email. It also reported that smartphone users are more likely to use their device for email than for making calls. Clearly, creating a mobile-friendly version of your welcome email is not just important, t’s imperative.
The important thing to remember is that this is your first impression; don’t be the “mutual friend” from the house party. Instead, be a best friend to all your subscribers. They’ll soon be back for more!